Awareness is the first step toward understanding.

Mental illness and addiction touches the lives of many Newfoundlanders and Labradorians. 1 in 5 people in this province will experience mental illness or addiction first hand this year. But really when 20% of our friends, family, neighbours, children, and coworkers are affected, we all are. That’s why the provincial Department of Health and Community Services has launched a campaign to help raise awareness and to reduce the stigma that exists around mental illness and addiction.

Mental illness and addiction are treatable illnesses, and many people living with these conditions live very full, successful lives. But help and treatment play a pivotal role in creating positive outcomes. Talking about it, creating a society that accepts and supports people in times of illness, as well as recovery, is something we can do together. All it takes is a little kindness and understanding.

Understanding—it can, it will and it does change everything.

Starting right here in Newfoundland and Labrador, let’s make lives better. Let’s make it okay to talk at home, at work or with friends about what we know (or don’t know) about mental illness and addiction.


The Path to Positive Mental Health

  • Reduce stigma: shake up how we talk about and view mental illness and addiction—for the better, for everyone.
  • Understand addiction: learn about the support available in this province and the hope for recovery for those impacted by addiction.
  • Get the facts and fix the myths: we know that information is power. Disarm discrimination at the root.
  • Find help: know where to call when you or a loved one is in need.